What is the real meaning of photography?

The word “photograph” literally means “drawing with light”. What is a photograph? Is it a collection of ones and zeros that make up a digital image? Is it a reaction of chemicals that settle to reveal an artist's vision through light and shadow? Or is it simply a product? A way to earn money by monetizing market needs. So, let's return to the original question. What is a photograph? Well, it's a memory.

It is a moment in time that only you will have experienced. It's an opportunity to capture the essence of a life in a film that will last long after each of us leaves Earth.


is the art of capturing light with a camera, usually through a digital sensor or film, to create an image. With the right camera equipment, you can even photograph wavelengths of light invisible to the human eye, including UV, infrared and radio rays.

This resulted in more realistic and experimental images that reflected trends toward abstraction within cutting-edge practice. The word photograph literally means “drawing with light”, which derives from the Greek photograph, which means light, and graphic, which means drawing. These innovations of photography as a medium for documenting social, political and cultural events in the form of documentary photography. Other avant-garde artists related to Futurism, Dadaism, Surrealism and Constructivism experimented with the processes and material properties of photography to produce photographic works in the form of frames, solarization and photomontage.

The indexicality of photography —its association with its context—and the assumptions that support its capacity to represent reality prevented it from being fully adopted as an art form at the height of modernism, when abstraction was the dominant mode of expression.

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John Pfannenstiel
John Pfannenstiel

Born in South Africa, John fell in love on his 14th birthday when his parents presented him with his first camera. After photographing insects, lizards, and snakes in his own backyard, John felt he had found his calling in life, and a career in photography beckoned. John set up his first photography business when he was 23 and has since traveled the world and worked with many famous photographers.